MDRN Photobooth Company had the good fortune of being able to participate in the "Do the Blue" fundraiser! The event is held in conjunction with the Ottawa Hospital Foundation and is meant to raise awareness for women's health. Guests who attended the event proudly sported the colour blue on the clothes, their nails, their hair, and their faces. It was a sea of blue, all for a great cause! Everyone was asked to take a selfie and post it to Twitter and Facebook with #selfiecare to spread awareness for the cause. It was all about promoting proactive care for women who might not take the time they deserve to make sure their health is where it should be.
During our time at the event, MDRN put out a donation jar, asking anyone who wanted to take part in our wonderfully blue Ottawa photobooth, to please make a donation towards the event's goals. We raised $126!
Catherine Landry, of Call Betty, completely transformed the atrium at the Ottawa Hospital Cancer Ward to host the event. What Catherine was able to do was beyond incredible and I'm almost certain that she has real-life magical powers.
The template that our Lead Stylist, Catalina Bloch, designed for this event is completely unique to anything we've done before. We made sure that there was plenty of room for the big, bold, blue words - "Do the Blue #Selfiecare" to go along with everyone's big, bold, blue enthusiasm! Catalina designed the photobooth template to look like a glamorous Vogue magazine cover!
Oh, and did we mention that MDRN was on TV? That's right! Our co-founders, Catalina and Darren, can be seen helping guests with their MDRN photobooth experience in this clip from CTV Ottawa!