Converse ice smash
Social media influencers gathered to
showcase the newest pair of sneakers from
Converse. Smashing large blocks of ice containing
the shoes, captured in compelling Slow-Motion video.
Converse came to us with a smashing marketing idea! Using the power of social media influencers, the goal was to endorse some of their sneakers in a cool new way! Sneakers frozen in large blocks of ice, and then smashed on the ground – all captured in slow-motion video with instant sharing. Each social media influencer received their own unique pair of Converse sneakers!
Event Goals
Capturing slow motion video in low-light conditions can be challenging. In addition, we had no room for trial and error when it comes to smashing ice. With no ability for retakes and having to follow a strict schedule - the execution had to be nailed first try.
Event Solution
Using one of our slow-motion Digital Booths, we were able to ensure consistency and reliability. Capturing slow-motion video with social media sharing integrated into the booth. Each influencer stepped up to mark, playfully smashed their block and posed with their brand new kicks!
The Slow Motion Digital booth made the entire process reliable and easy. Providing Converse the image capture they were looking for, and the influencers a fun, branded video to share!
The Results
Captures
122
emails
122
Impressions
12,300+
PHOTOS from the event
Photos from the event
Slow motion digital booth that captures slow motion videos as well as social media sharing!