CONVERSE ICE SMASH
SLOW MOTION VIDEO ACTIVATION
With the concept already in motion we had less then a couple of weeks to make this slow motion ice smash a reality. The concept for this activation was to capture social media influencers while breaking their unique pair of shoes out of a block of ice. With a set schedule and no room for error we were tasked with capturing each experience and provided an instantly shareable video for Converse.
Cold, outdoors and changing lighting were all obstacles we faced with this activations. We opted for a custom set up including high powered constant lighting, high frame rate slow motion camera and dedicated wifi network to ensure instant sharing. Guests were directed to their location (converse logo marks the spot!) and instructed when to drop their ice brick. We only had one chance to grab the experience but it was a massive success each time.