MDRN Activations had the exhilarating opportunity to attend the Banff World Media Festival—a gathering that plays host to the crème de la crème of the industry, from top creators and producers to influential networks and streaming services. Our mission? To execute captivating brand activations for two leading streaming services. We'll take you behind the scenes to show you how our dedicated team brought these dynamic installations to life, enhancing brand engagement and leaving a lasting impression. Keep reading to discover the power of strategic photo activations with us and learn how we can make your next brand activation a standout success!

Partnering with Netflix’s Never Have I Ever star Maitreyi Ramakrishnan, the restaurant chain hosted a tasting event at the Tim Hortons Test Kitchen in Toronto, where a variety of local influencers were invited to try out the new Dream Cookie flavours. The tasting event was a prime opportunity for photos galore, and we were buzzing to work our photo booth magic when Tim Hortons’ PR agency reached out to us…

Robotic and AI development is on the rise, and interactive experiences incorporating this tech for event entertainment or brand activations represent a cutting-edge fusion of innovation and audience engagement. Automated robotic arms, in particular, are being incorporated into photo activations, giving the classic photo booth experience a modern twist. By using automated robotics to translate photos into portrait sketches, robot arm photo booths are changing the event and entertainment industry as we know it. This photo booth experience leaves guests with one-of-a-kind art pieces, creating moments they’ll remember for a lifetime. Though robotic arm activations are a relatively new concept, our RoboArt experiences have yielded impressive results at our latest events. Keep reading to learn all about it!

As a leading photo and video activation company, we’re living for the comeback of old-school experiences. Photo booths and themed photo activations add an interactive element to events, creating memorable moments for guests and providing them with tangible mementos to take home. That’s why we were thrilled when Otto’s reached out to us for their holiday celebration. Their goal was to do something cool and different for their annual holiday party. Focusing on adding a layer of fun and engagement to the event, while still wanting to give guests a novelty experience, we proposed a flipbook photo activation…

Last month, Our friends at the Ottawa Sens asked us to create a special themed photo booth to rally fans and boost social shares as the Sens returned for a home game against the Seattle Krakens. The Canadian Tire Centre was hosting its Retro Neon Night, so we gathered our gear and set off to help fans time-travel to the 80s in style. Our client wanted a fun and interactive photo experience for fans in attendance that would also serve as a social media marketing tool. For the occasion, our classic 360 Photo Booth got a makeover—a virtual one, that is…

When a client reached out to us for their corporate event in Calgary (and so close to our Western location!), we jumped at the chance to pull out our cameras. The occasion was an awards ceremony at the Fairmont Chateau Lake Louise, and the client was looking for professional event photographers on top of some branded photo booths to catch the essence of the event. This wasn’t your standard event photography request, however. When it comes to photo and video experiences, we’re known for going above and beyond…

In today's age of technology, the movie premiere experience has been elevated to a new level. Photo and video activations allow fans to interact with their favourite stars, create personalized mementos, and capture the essence of cinematic moments like never before. It’s no wonder these immersive experiences have become a movie marketing staple. Working with one of our favourite clients, we created a video experience to remember at The Flash's red carpet premiere at Toronto’s Scotiabank Theatre. It was a fan’s dream cinematic experience, full of giveaways, exclusive merch, and immersive photo opportunities.

At MDRN Activations, we love partnering with movie studios and PR companies to create movie-themed activations that redefine audience engagement at premiere and screening events. An exclusive advanced showing of Meg 2: The Trench called for a creative movie marketing activation to deliver a Meg-nificent cinematic video booth experience. Keep reading to discover how we brought the wow factor to the screen, creating moments as colossal as the deep-sea predator itself.

What's more memorable than a good scare?

Spooky season is here, and we’re looking back at some downright creepy activations we’ve done here at MDRN Activations, just in time for Halloween.

A movie premiere for The Nun II at Toronto’s downtown Cineplex theatre gave us the perfect opportunity to create a terrifying experiential marketing campaign that thrilled and entertained guests. Working with the film’s PR agency, we created a custom video booth that brought guest's movie experience to life—and sent them running for the hills. Keep reading to hear all about this ghoulish activation and why you should include a photo or video booth in your next marketing strategy.

The pandemic was a time for photo booth activation companies to get creative with COVID-friendly sets. When this PR agency reached out to us with an idea they had, we jumped at the chance to execute it. The client wanted an interactive photo experience where people could come up to the photo booth, take their pictures, and have the results shared on the big screen at Dundas Square in Toronto for all to see. Dundas Square is a hotspot for brand activations, so we wanted to create a memorable photo marketing strategy that would encourage guests to share the results online. Of course, there were certain elements we had to be mindful of.

A fun-filled evening under the stars was the perfect opportunity for MDRN Activations to put the ‘fun’ in fundraiser. We created an enclosed photo booth in line with the event’s theme and had a roaming photographer snap photos of guests making memories all night. With a focus on the guest experience, social media marketing, and event branding, the gala was undoubtedly a night to remember—and we have the photos to prove it! Keep reading to learn how MDRN Activations can amp up your next gala or corporate event.

As we bid adieu to the summer heat, we can’t help our excitement for all the opportunities winter events introduce in terms of photo activations. We’re always planning ahead at MDRN Activations, and we can’t wait to share news on an exciting new product feature for your activations this winter.

In Canada, activating outdoors is more of a challenge than in warmer climates. Cold winter temperatures generally aren’t good for camera equipment, and the last thing you want is for your setup to crash in the middle of your event.

Last year, there was no shortage of clients wanting interactive photo experiences in the snow. Rather than turn down business, we went back to the drawing board.