Working with the vision of the PR and marketing firm we were approached with this concept with less than a month to pull it off. The goal was to help celebrate Nike AirMax's 30th anniversary with an engaging marketing campaign that features oversized models of the Nike AirMax 720 that would encourage people to share their image on Instagram using #JustGoBigger. Added bonus, tag @itsmaysmeme and you could have a chance to be featured in one of her stories. This activation would run simultaneously in Yorkdale and Eatons Centre in Toronto, Ontario and Metrotown in Burnaby, Vancouver.
Each location was slightly different but overall the concept was the same. We built a custom enclosure so we could shoot from the bottom up and made sure it was fully branded from the enclosure itself to the screens of the computer. A sharing stations was also in place to allow people to share their image to themselves via email instantly while they waited for their image to print. Brand Ambassadors explained the sharing process which was reinforced with an explanation in the custom branded email that accompanied the photo.