From Postcards to Press-Worthy Moments: Activation Ideas That Put Your Tourism Brand on the Map
Whether you're promoting a destination, unveiling a new hotel, or launching a festival experience, one thing is certain: attention is earned, not assumed.
In a world where every traveler is also a content creator, your activation needs to deliver more than just a photo op, it has to be an experience. The kind people line up for. Talk about. And post everywhere.
So, what works?
Here are activation formats that would help tourism brands generate real-time social buzz, capture data, and create keepsake moments that travel home with guests.
1. Postcard-Style Print Booths That Guests Take Home
What it is: Guests pose for a photo, choose from a range of scenic or branded overlays, and instantly receive a high-quality postcard-style print, complete with a destination stamp look, vintage travel flair, or campaign-specific design.
Why it works: It’s tactile, nostalgic, and display-worthy. Guests love walking away with a personalized, Instagrammable souvenir. Brands love that every print doubles as a mini billboard, something guests are proud to pin, frame, post or even mail.
2. 360° Video Booths That Feel Like a Tourism Commercial
What it is: Guests stand on a platform while a camera circles them in cinematic slow motion. Add wind, music, and custom branding overlays, and you’ve got a mini destination trailer.
Why it works: This is the moment everyone wants on their feed. The video output is high-gloss, high-energy, and feels like a travel ad they get to star in.
See how Destination Canada turned heads at IMEX America with a 360° video booth that took planners on a virtual trip across the country, without leaving the show floor.
3. Magazine Cover Moments
What it is: Guests step into a branded photo booth that transforms their image into a custom-designed magazine cover, printed instantly or ready to share online. With AI background removal, guests can be placed anywhere from tropical beaches to iconic landmarks.
Why it works: It taps into the aspirational side of travel, guests become the cover star of their dream getaway. Whether they’re “featured” in a coastal lifestyle mag, a luxury adventure issue, or a foodie travel guide, the output feels polished, personal, and post-worthy.
See how the Embassy of Colombia turned cultural pride into cover-worthy moments with a custom Magazine Cover Photo Booth that had guests saying, “I’m taking a piece of Colombia home with me.”
Want More Tourism Buzz? Make It Shareable, Personal, and Unexpected.
The tourism space isn’t just competing with other destinations, it’s competing with every experience in your audience’s feed. That’s why we offer a wide menu of photo and video activations designed to meet your goals and match your vibe.
From nostalgic postcard prints and magazine cover booths to cinematic 360° videos, we help you choose the right format for the moment, and your metrics.
Whether you’re trying to stand out at a travel expo, launch a new route, or give guests a reason to post (and tag you), we’ve got a content-first experience that delivers both delight and data.
Let’s make your destination the one they can’t stop talking about.