Holiday Event Marketing: Branded Photo Booth Activation at Gingerbread Festival
How a cozy photo booth moment helped kick off the season with share-worthy impact
The holidays are a blur.
Deadlines. Decked halls. Deliverables.
But when your brand is hosting a seasonal celebration… especially one that sets the tone for an entire neighbourhood, there’s no room for generic, rushed, or off-brand. Every detail matters.
That’s exactly why the team behind the Yonge + St. Clair Annual Gingerbread Festival did it right.
To mark the launch of this annual event, we brought the booth, and their stellar event team handled the rest, transforming the space into a festive scene complete with wrapped gifts, cozy props, and an inviting holiday backdrop that had people lining up to jump in with their friends and family.
A Collaboration Built for the Holiday Hustle
Pulling off a smooth seasonal activation takes more than great gear. It takes:
Clear communication
Creative alignment
Hyper-efficient setup and teardown
A true partner mindset
Our team handled the tech, branding, and on-site execution. Their team nailed the look, feel, and flow. Together, we delivered a cozy, shareable moment that gave guests something personal to take home, and post.
Why It Worked
This wasn't just a cute photo booth (though, yes, it was very cute). It was:
A branded holiday keepsake that felt thoughtful, not forced
A cozy, cheerful moment in a season of go-go-go
A memory maker, designed for sharing across platforms
Because let’s be honest: the best holiday traditions don’t live in spreadsheets or brand decks. They live in moments. Smiles. Keepsakes. And sometimes, a printed photo that ends up on the fridge until June.
Final Frame
During a season when every event competes for attention, the ones that feel good are the ones guests remember.
That’s what happens when you combine intentional collaboration with real attention to detail. You get more than an activation, you create a moment.
Want to bring a branded holiday memory to life at your next event?