Turning Moments into Measurable Impact: Inside the Tim Hortons Rewards Holiday Activation
When Tims Rewards set out to bring their brand to life this holiday season, the objective was clear: create an interactive moment guests would want to share, and remember.
The Concept
We partnered with their agency to develop a green screen video experience that placed guests inside a custom-built Tims Rewards-branded Santa sleigh. Through dynamic background replacement, the sleigh appeared to soar over a snowy town, creating a whimsical but polished visual story.
This wasn’t a one-size-fits-all execution. Every participant left with a personalized video, designed for instant download and social sharing, fully branded, fully memorable.
Strategic Outcomes
This activation was part content engine, part brand engagement tool. By prioritizing both guest experience and post-event performance, the event delivered:
148 personalized video assets
153 tracked shares
Overwhelmingly positive guest sentiment, with many expressing excitement about receiving a customized holiday video
This execution followed our five-step framework:
1. Strategizing:
We aligned early on KPIs focused on social content and brand impressions, balancing engagement with shareability.
2. Conceptualizing:
Our team created visuals and mockups to streamline approvals and ensure stakeholder alignment before production began.
3. Designing:
From branded overlays to environmental motion graphics, every creative touchpoint was built to reflect the Tims Rewards identity, festive but refined.
4. Executing:
Our onsite Brand Ambassadors ensured a seamless flow throughout the experience, guiding guests through the process and managing production in real time.
5. Reporting:
72 hours post-event, we delivered a full Impact Snapshot Report outlining key metrics, guest reactions, and high-performing content for internal wrap-ups and future planning.
Why It Worked
This activation hit the mark because it was built with intention: branded storytelling that looked good on socials, felt personal to guests, and tied directly back to campaign goals.
For internal marketing teams and agency leads alike, it’s a model example of how a creative concept, when paired with a measurable execution plan, drives both visibility and value.
Looking to build branded content that delivers more than impressions?
We help teams bring high-impact brand experiences to life, from ideation through execution. Let’s talk!