How Can We Drive More Social Shares at Our Live Events?
If you’re investing in a live event, one of your biggest goals is visibility and in 2025, that means content worth sharing.
Brands aren’t just measured by how events feel in the room — they’re judged by how many people outside the room engage with what happened. Whether you're planning a product launch, conference, or premiere, the key question remains:
“How do we get people to post about this?”
Let’s break down what actually drives social shares at live events — and how experiential activations from MDRN are designed to make it effortless.
1. Give Guests Content They Want to Share
Guests post what makes them look good. That’s why low-res selfies or generic “photo walls” often fall flat. MDRN creates immersive video and photo experiences that feel premium, cinematic, and personal.
What Works:
360 Video Booths that turn simple spins into scroll-stopping clips
Array Booths that freeze time with Matrix-style effects
Lenticular Prints that feel like a modern-day magic trick
Immersive Video Booths with music, cuts, motion graphics, and even credits
These aren’t just clips — they’re mini productions guests feel proud to post.
2. Match the Content Format to the Platform
We build every activation with the end platform in mind Instagram Reels, Tik Tok, Stories, or even LinkedIn for branded B2B moments. That means:
Vertical-first filming
Instant download and airdrop options
Branded outro clips guests don’t want to skip
No clunky kiosks. No waiting for follow-up emails. Just instant, polished, share-ready content that keeps your brand in frame.
3. Use Onsite Prompts and Live Cues
Sometimes, guests need a little nudge.
Our Brand Ambassadors are trained to coach, hype, and guide participants through the activation helping them feel confident and reminding them to share.
We also include:
Onscreen prompts with your hashtag or brand handle
Branded props or animations that link back to the event
Optional signage for contests or giveaways tied to posting
The easier and more fun you make it, the more likely they are to hit “post.”
4. Build an Experience They’ll Talk About After
Social media sharing is emotional currency. People post about things that:
Surprise them
Make them laugh
Let them show off
Make them feel “in the know”
That’s why MDRN doesn’t do one-size-fits-all booths. We design activations that are:
Tied to your campaign goals
Tailored to your brand’s tone and aesthetic
Built for storytelling not just snapshots
From gamified check-ins to interactive mosaic builds, everything we do is designed to help guests feel like part of the story not just event attendees.
5. Don’t Forget the Follow-Up
Want to give your brand a second wave of content? MDRN provides a Post-Event Social Content Pack, including:
Behind-the-scenes images
Short reels you can use for wrap-up posts
Social-ready clips with your branding baked in
This keeps your event’s momentum going and makes it easier for your team to repurpose content across platforms.
Where Can MDRN Activate?
We bring immersive content experiences to most major cities in the U.S. and Canada, including:
Los Angeles, New York, Austin, Miami, Orlando
Toronto, Ottawa, Calgary
Paris, London
…and hundreds of additional cities across North America via our scalable partner network.
No matter where your event is, MDRN can be there fast, on-brand, and fully production-ready.
The Bottom Line
Driving more social shares at your next live event isn’t about hoping people post. It’s about giving them an experience they can’t wait to show off.
MDRN Activations helps brands turn events into content engines combining strategic experience design, cinematic capture, and instant shareability. Whether it’s a red carpet in LA or a brand summit in Toronto, we’ve got the tools, talent, and tech to make it unforgettable and visible.
Ready to make your next event highly shareable? Let’s talk.