How a 360 Video Booth Helped Destination Canada Inspire Travel at IMEX
How Destination Canada Used a 360 Video Booth to Drive Engagement at IMEX America
When Destination Canada set out to inspire travel at IMEX America, they partnered with MDRN Activations to bring their vision to life, no passports required. Using a fully customized 360 video booth, the experience transported event attendees through iconic Canadian landscapes in seconds. The immersive activation drove high engagement, created branded content guests couldn’t wait to share, and turned casual interest into serious travel buzz.
From Banff to Toronto, every second of the cinematic journey was designed to spark wanderlust, drive social media shares, and generate qualified leads from U.S. travel buyers and planners. With real-time delivery of video assets, custom overlays, and measurable outcomes, MDRN delivered on experience and ROI.
Looking for brand activation ideas that actually move the needle? A 360 video booth might be your next traffic magnet.
How Can We Drive More Social Shares at Our Live Events?
Want more social shares from your live event? Discover how MDRN Activations helps brands create content-worthy experiences that guests love to post. From 360 video booths to post-event content packs, we activate in all major U.S. and Canadian cities.
What Is an Immersive Premiere Experience and Why Do Entertainment Brands Use Them?
Learn how immersive video booths are transforming red carpet premieres into shareable, fan-led brand experiences. Discover why entertainment brands like Netflix partner with MDRN to turn fans into part of the story.
Case Study: Xbox Activations at Fan Expo Toronto – Bringing Games to Life with Immersive Experiences
At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.
