What Is an Immersive Premiere Experience and Why Do Entertainment Brands Use Them?

If your red carpet still involves a basic step-and-repeat banner and a few flashbulbs, it might be time for a plot twist.

Today’s audiences don’t just want to see a premiere they want to be part of it. That’s why top entertainment brands are turning to immersive experiences that place fans directly inside the story.

At the 2025 Calgary Expo, MDRN Activations partnered with Netflix to do just that for the launch of its new series BET (streaming May 15). Instead of a traditional media wall, we built a custom immersive video booth that let fans walk away with content that looked like it was pulled straight from the show’s opening scene.

Let’s explore why immersive premieres are quickly becoming the new industry standard and how your brand can use them to build hype, engagement, and measurable results.

What Is an Immersive Video Booth at a Premiere?

An immersive video booth uses cinematic technology, custom VFX, music, motion graphics, and branded storytelling elements to turn your guests into part of the show.

Unlike a photo wall or a basic recap video, this activation is guest-led, fan-focused, and instantly shareable.

Here’s what we built for Netflix:

• A fully branded video booth with creative and technical styling inspired by the show

• A fast-turn AI-assisted video production pipeline

• Guests inserted into the opening sequence of BET in real time

• Each guest left with a customized trailer clip ready for social sharing

This is what we mean when we say:

“When the content is the experience, fans don’t just watch the story, they live it.”

Why Are Immersive Experiences So Effective at Premieres?

1. It Builds Anticipation That Spreads Beyond the Event

Immersive video content isn’t just a keepsake. It’s a buzz engine.

Every guest who shares their custom video becomes a digital brand ambassador. Their followers see it. Their friends ask about it. The result? More organic reach, more conversation, and more curiosity around your release — all before it hits screens.

2. It Turns Fan Appreciation Into Brand Advocacy

These experiences make attendees feel seen, valued, and creatively involved.

They’re not posing as bystanders. They’re starring in the narrative. This emotional connection encourages fans to not just post their moment, but support the show and spread the word enthusiastically.

3. It Delivers Measurable ROI

Unlike traditional red carpet setups, immersive booths are built with performance in mind. MDRN tracks:

• Video creation volume

• Downloads and email delivery

• Engagement metrics (views, shares, opt-ins)

• Audience behavior around branded microsites

This means you get more than hype. You get hard numbers you can report to leadership.

Where Can MDRN Activate Immersive Premiere Experiences?

We create immersive, content-focused activations in most major cities across the U.S. and Canada, including:

Los Angeles, New York, Austin, Miami, Orlando
Toronto, Ottawa, Calgary, Vancouver, Montreal
London, Paris

Whether your premiere is at a comic con, fan fest, theatre, or brand-hosted venue, MDRN can deploy a full immersive setup from creative to execution to content delivery.

Fans in 2025 expect more than a branded photo op. They want to be a character in the world you’re building.

An immersive video experience lets them step into that world — and walk away with content they’ll be excited to share. If your goal is to create buzz, loyalty, and proof of performance, this is the tool.

So for your next premiere, ask yourself:

Are you asking fans to watch the story or live it?

Want to launch a cinematic fan experience that drives real results? Let’s talk.