What Are the Best Experiential Marketing Ideas for Product Launches?

When it comes to launching a new product, the pressure is real. You need buzz. You need foot traffic. And you need shareable content that proves your brand knows how to show up.

Experiential marketing gives you all three  and when done right, it turns your launch event into a moment people won’t just remember, they’ll repost.

So what are the most effective experiential marketing ideas for a product launch in 2025? Let’s break down what works and how top brands are executing it.

1. Lenticular Prints – Turn Guests into Walking Brand Moments

If you’re looking for a conversation starter, lenticular prints (aka printed GIFs) are a crowd magnet. The science behind them is complex, the impact? Instantly viral.

Why it works:

• It taps into nostalgia.

• It creates something physical that people want to keep.

• It features your branding in every single print.

• It’s beyond the normal photo that anyone can print
  

Perfect for movie premieres, Consumer Packaged Goods (CPG) product drops, or pop-up activations.

Cities we can activate lenticular booths in:
Toronto, New York, Miami, LA, Calgary, Ottawa, and Paris. Really any major city in the US or Canada. 

2. 360 Video Booth – Give Them Their “Main Character” Moment

This is more than just a booth. It’s a content engine. MDRN’s 360 Video Booth uses cinematic-grade cameras and lighting to create immersive video clips guests can share on socials  instantly.

Why it works:

• It adds that WOW factor brands want.

• It's highly shareable and instantly on-brand.

• The final product is influencer-level content without the agency fee.

Ideal for lifestyle, fashion, beauty, beverage, and tech launches.

Cities were seeing this most in:
Toronto, Ottawa, Austin, London, Orlando, and most major cities across the U.S. and Canada. PS. we are available for all of them

3. Interactive Photo Mosaic – Turn Guests Into the Art (Literally)

Most photo mosaics passively collect images and stitch them into a larger picture. MDRN’s mosaic experience is built for connection.

We don’t just create a massive branded art piece made up of your guests. We design live interaction prompts that spark conversation, engagement, and movement. Guests are guided to take specific kinds of photos or answer themed questions before their image becomes part of the final mosaic.

Why it works:

• It gets people interacting with each other and their environment, not just the camera.

• The activation unfolds in real time, making every guest feel like a key part of the bigger picture.

• We offer an optional virtual component, so remote guests can contribute too which is ideal for national launches or global brand moments.

Ideal for conferences, brand summits, festivals, multi-region campaigns, and hybrid events.

We’ve brought interactive mosaics to cities like: New York, LA, Toronto, Ottawa, Calgary, London, Paris, and across the U.S. and Canada.

4. Immersive Video Booth – Put Your Guests Inside the Trailer

This isn’t just a video booth with a branded overlay — this is Hollywood-level content creation, live at your event.

With MDRN’s Immersive Video Booth, we don’t just decorate the frame — we place your guests in the scene. Using cinematic-grade visuals, custom VFX, stylized cuts, and even rolling credits, we build a full narrative experience that feels like it was pulled straight from your show or film.

If the movies can do it — we can too.

Why it works:

• Guests become a real part of the show or story, not just bystanders.

• Final clips look and feel like a professionally produced promo.

• It’s not just content — it’s brag-worthy fan experience that drives serious social traction.

Ideal for movie premieres, TV show launches, fandom events, and brand collabs tied to entertainment IP.

Seen in LA, New York, Austin, Toronto, London, Paris, Miami, and other film-forward cities across North America and Europe.

5. Inspire Booth – Personalized Moments That Go Deeper

At the Inspire Booth, guests answer a series of questions and receive a customized photo based on their responses. It’s interactive, unexpected, and totally on-brand.

Why it works:

• It gives your product story emotional weight.

• It makes every guest feel seen.

• It sparks conversation and deeper brand alignment.

Used in global campaigns across: London, New York, Toronto, and beyond.

Where Does MDRN Operate?

We create immersive photo and video experiences in most major cities across the U.S. and Canada, including:

• United States: Los Angeles, New York, Austin, Miami, Orlando

• Canada: Ottawa, Toronto, Calgary, Montreal, Vancouver

• Europe: Paris, London

Need an activation in a different market? MDRN leverages a flexible, scalable partner network to bring high-impact experiences to virtually any city without compromising quality.

When your product launch needs to stand out, the activation has to be strategic, seamless, and undeniably cool. MDRN Activations delivers all three, plus the content and data that prove your launch did its job.

Whether you’re managing an internal brand rollout in Toronto or pulling off a global debut in Paris, we’ll help you turn your product launch into an experience worth sharing.

Ready to talk activations? Let’s chat.