Tamia Mugambi Tamia Mugambi

How Can Experiential Marketing Help Us Collect Leads and Data?

Looking to collect leads and actionable data from your events? Learn how MDRN Activations uses branded content delivery, interactive surveys, and custom microsites to help brands turn experiential moments into measurable marketing outcomes. Available across North America

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Tamia Mugambi Tamia Mugambi

What Are the Best Experiential Marketing Ideas for Product Launches?

Discover the top experiential marketing ideas for product launches in 2025. From 360 video booths to interactive photo mosaics and lenticular prints, learn how MDRN Activations helps brands create unforgettable, content-rich moments in major cities across the U.S. and Canada.

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Tamia Mugambi Tamia Mugambi

Why Local Creators Are the Secret Ingredient to Launch Event Success: Tim Horton’s Delivery 

Discover why local creators are the secret ingredient to launch event success. In this blog, we explore how Tim Hortons leveraged influencers to create a buzz around their delivery service launch. By combining immersive experiences, community engagement, and authentic storytelling, Tim Hortons turned a simple announcement into a nationwide celebration. Learn how interactive activations and local influencers amplified their message and made their new offerings unforgettable.

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Tamia Mugambi Tamia Mugambi

The Interactive Tim Hortons Product Launch That Had Toronto Talking

When Tim Hortons entered the flatbread pizza game, they didn’t just announce it, they activated it. MDRN created a custom green screen video booth featuring a branded Vespa, where guests virtually “delivered” pizzas through the streets of Toronto.

This immersive experience blended novelty, branded content, and social shareability, driving buzz around Tim’s Delivery and turning a product launch into a viral moment.

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Tamia Mugambi Tamia Mugambi

How AI is Flipping the Script on Photo & Video Activations at Events

Forget basic photo booths, AI-powered experiences are redefining brand engagement. Whether it's a trade show, gala, or corporate event, AI activations like real-time headshots and interactive group portraits deliver data, content, and social buzz.

They’re scalable, budget-friendly, and built for shareability, turning every guest into a brand ambassador.

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Tamia Mugambi Tamia Mugambi

Après Ski Meets Toronto: How We Turned MPI’s Holiday Social Into a Winter Wonderland

Transform your holiday party with an immersive photo booth experience! Discover how MDRN Activations brought cozy Apres Ski vibes to Toronto MPI’s winter social with custom green-screen backdrops, retro postcard overlays, and personalized keepsakes. From snowy mountain vistas to chalet-inspired settings, our photo booths create Instagram-worthy moments that guests will cherish and share. Whether it’s a corporate event or festive gathering, make your celebration unforgettable with interactive, theme-perfect photo activations. Ready to wow your guests? Let’s create your winter wonderland today!

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Tamia Mugambi Tamia Mugambi

Case Study: Xbox Activations at Fan Expo Toronto – Bringing Games to Life with Immersive Experiences

At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

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Upgrade Your Grand Opening: The Power of 360 Video Booths

Cultivating a successful grand opening that wows guests and leaves a lasting positive impression depends on several factors but ultimately comes down to the overall guest experience. You want to facilitate brand engagement, but don’t want your guests yawning at your event. So, how do you get the best of both worlds? One powerful way to do this is by using a video booth. From AI video booths to movie marketing activations, there’s no shortage of video booth options for corporate events—especially brand launches and grand openings…

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