Oktoberfest, Hockey, and the Ultimate Fan Keepsake: Custom Button Print
At an Oktoberfest-themed Ottawa Senators game, we brought an activation that had fans lining up all night for our custom button print booth. But this wasn’t just any photo op. This experience gave fans something they’d actually want to keep: a personalized Sens-themed button and a 2x6 photo strip to commemorate the night.
A Perfect Blend of Hockey and Oktoberfest Vibes
This game night had it all, hard-hitting action on the ice, Oktoberfest festivities in full swing, and thousands of passionate Senators fans ready to celebrate. Our booth was designed to capture that energy, blending team pride, seasonal fun, and personal flair.
Behind the scenes, we used AI tools to match the look and feel of the night’s official game poster, replicating the design as a custom button template fans could actually wear home. From traditional Oktoberfest fonts to the same vintage palette, every detail was intentional. It wasn’t just inspired by the promo artwork, it was the promo artwork, transformed into something tactile and fan-personalized.
Fans stepped up, snapped a photo, and selected their favorite shot to be turned into a wearable souvenir. An interactive touch that made each piece unique.
The Inspiration:
The Results:
Non-Stop Action at the Booth
From puck drop to final buzzer, the energy never let up. We produced around 500 custom buttons that night and could’ve kept going if there were more hours in the game. Whether guests came solo, with friends, or dressed head-to-toe in Oktoberfest gear, every visitor left with:
One 2x6 photo strip as a classic keepsake
One custom button featuring their favourite photo from the shoot
More Than Just a Photo. A True Fan Experience
What made this activation stand out wasn’t just the tech or the gear. It was the emotional connection. This wasn’t a throwaway promo item. It was a wearable memory. Something fans actually wore in the arena that night, and took home as a badge of their fandom.
That’s what the MDRN Activation Blueprint™ is all about. Creating experiences that drive engagement, encourage interaction, and give guests something to talk about after the event. Ready to bring this kind of energy to your next event? Let’s build something your audience can’t wait to line up for.