Tamia Mugambi Tamia Mugambi

From Jumbotron Fame to a Branded Keepsake Fans Actually Wanted

Looking for brand activation ideas that actually drive engagement at live events? This Molson jumbotron activation is a powerful example of experiential marketing done right. By turning a fleeting big-screen moment into a custom printed koozie delivered in real time, the campaign blended customer engagement, live content, and tangible branded keepsakes into one seamless experience.

Designed for high-traffic event environments and executed across multiple cities, the activation increased fan participation, encouraged social sharing, and extended brand visibility beyond the venue. With fast production, smooth crowd flow, and measurable impact, this case study highlights how strategic experiential marketing can transform event marketing into lasting brand loyalty and ROI.

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Tamia Mugambi Tamia Mugambi

Oktoberfest, Hockey, and the Ultimate Fan Keepsake: Custom Button Print

Looking for creative brand activation ideas that actually drive fan engagement? At an Oktoberfest-themed Ottawa Senators game, MDRN Activations delivered a standout event marketing experience with our custom Button Print Booth. This interactive photo activation let fans take home personalized Sens-themed buttons and 2x6 photo strips—turning game night into a memorable, shareable moment. With branded merch, live printing, and a nod to the night’s game poster, this activation proved how experiential marketing can generate real-time buzz and keepsakes fans actually wear.

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Tamia Mugambi Tamia Mugambi

How Custom Sports Cards Became the MVP at the WestJet x Toronto Blue Jays Game

Discover how custom sports cards stole the spotlight at the WestJet x Toronto Blue Jays game, delivering unforgettable fan engagement. From personalized keepsakes to social sharing buzz, this activation proves why interactive experiences are the ultimate event strategy. Learn how to elevate your brand with our custom photo booth solutions.

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