Discover why virtual events are an effective solution for global companies looking to connect remote audiences. In this Ubisoft Far Cry 6 case study, see how a custom virtual photo booth generated over 260 branded photos and videos, achieved more than 50% participant engagement, and delivered an immersive brand experience without requiring attendees to download an app. Learn how virtual activations can increase engagement, strengthen brand awareness, and create memorable experiences for audiences around the world.

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At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.