What Is a Scribble Booth? Turning Guest Messages Into Shareable Moments With an Interactive Video Activation
A Scribble Booth is an interactive video experience that turns handwritten messages into personalized, branded videos guests can share directly from their phones. Guests respond to a custom prompt on a touchscreen, write their message, and watch their words become part of an animated video. It's a creative way to get people involved at events while generating content that connects back to the brand or message behind it.
We recently brought this experience to United Way's fundraising event, where the focus was on bringing people together and celebrating what communities can accomplish when they support one another.
United Way works to address challenges facing communities across Eastern Ontario, and we've had the pleasure of collaborating with their team on several occasions. This time, we wanted to give guests an opportunity to share their own perspectives on what it means to come together for a common cause.
Bringing the "United We Can" Message to Life
Fundraising events bring people together for a cause, but finding ways to get guests personally involved in the message can take a little creativity.
For United Way, we wanted to create an experience that felt connected to the purpose of the evening while giving guests something fun and memorable to take away.
We built the Scribble Booth experience around one question:
"When we come together, incredible things are possible. Finish the sentence: UNITED WE CAN..."
Guests approached the booth and completed the sentence in their own words using the touchscreen. Their handwritten responses were then transformed into animated videos featuring custom United Way branding.
Once complete, the videos were sent directly to their phones, ready to save or share on social media.
We loved how this concept gave guests the freedom to interpret "United We Can" in their own way while keeping everything connected to United Way's larger mission.
The Booth Became a Conversation Starter
One of the best parts of working events is seeing how guests react to an activation for the first time.
Not long after the event began, people were already making their way over to check out the Scribble Booth.
There was plenty of curiosity about how it worked, especially since it was something different from the traditional photo booths guests were used to seeing.
After creating their videos, many guests would watch them back and immediately head off to tell someone else about the experience.
We even overheard a few comments that made our team smile:
"It's cool to see new technologies used for this rather than just using the same booth every event."
And another guest summed it up pretty perfectly:
"Oh, that's so neat!"
Guests weren't just stopping by and moving on. They were excited enough about what they'd created to encourage others to try it for themselves.
For an event focused on community and bringing people together, it was especially fitting to see guests connecting over the experience.
The Numbers Behind the Scribble Booth Experience
We track participation at our activations because it's important for our clients to know how guests interacted with the experience.
Here's what we captured during the United We Can event:
57 Branded Videos Created: Each featuring a guest's handwritten message and United Way's event branding.
46 Emails Captured: Providing the United Way team with measurable engagement data from the activation.
Organic Word-of-Mouth: Guests were actively recommending the booth to one another throughout the event.
Social sharing was one of the event's goals, and delivering videos directly to guests' phones made it easy for them to share their creations afterward.
It's always encouraging to see the numbers line up with what we're experiencing on-site, especially when guests are genuinely having a good time.
Why a Scribble Booth Works for Fundraising Events
There's no shortage of creative technology available for events, but we always come back to the same question: What are we actually trying to accomplish?
For United Way, the priority was encouraging guests to connect with the organization's message while creating personalized content they could share.
The Scribble Booth worked well because guests weren't simply taking a photo with a logo on it. They were contributing their own words to the event's message, making each video personal.
And because the videos were branded and delivered directly to their phones, guests had something they could easily share beyond the event.
With 57 videos created and 46 emails captured, United Way also had measurable participation data to include in its event recap.
It's a great example of how an interactive brand activation can support an event's goals while giving guests an experience they'll remember.
Another Great Collaboration With United Way
We always enjoy working with the United Way team, and this activation was a particularly fun one to bring to life.
From the first curious visitors to the guests running off to tell their friends about the booth, it was exciting to see how much people enjoyed being part of the experience.
We're grateful to have worked alongside United Way again and to have played a small part in an event supporting the communities they serve.
Thinking About Adding a Scribble Booth to Your Next Event?
Whether you're planning a fundraising gala, corporate event, product launch, or brand activation, a Scribble Booth is a creative way to get guests involved in your message.
We can customize the prompts, video design, and branding to fit your campaign, giving guests something personal to create, keep, and share long after the event ends.
Have an idea for an interactive event experience? We'd love to hear about it.
Connect with us today and let's talk about what we can create together.