Tamia Mugambi Tamia Mugambi

How We Turned Influencers Into Tennis Icons at the Challengers Pre-Screening in Montreal & Vancouver

Turning Influencers Into Tennis Icons for MGM’s Challengers Pre-Screening
For MGM’s Challengers launch in Montreal and Vancouver, MDRN Activations created a custom AI-powered magazine cover booth that turned influencers into film-inspired cover stars, no tennis skills required.

Designed for social sharing, this digital green screen activation delivered branded, on-theme content in seconds. The result? Elevated engagement, influencer buzz, and content that extended far beyond the pre-screening event.

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Tamia Mugambi Tamia Mugambi

How a Life Size Magazine Cover Booth Can Transform Your Next Awards Event in Ottawa

How GOHBA Used a Magazine Cover Booth to Elevate Their Ottawa Awards Gala
At the GOHBA SAM Awards in Ottawa, every guest—not just the winners, got the VIP treatment. MDRN Activations installed a custom Life Size Magazine Cover Booth that transformed attendees into the stars of their own personalized cover story.

This high-impact activation delivered prestige, sponsor visibility, and shareable content that kept the event buzzing long after it ended. Guests walked away with branded keepsakes, while GOHBA captured social engagement and measurable ROI.

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Tamia Mugambi Tamia Mugambi

Oktoberfest, Hockey, and the Ultimate Fan Keepsake: Custom Button Print

Looking for creative brand activation ideas that actually drive fan engagement? At an Oktoberfest-themed Ottawa Senators game, MDRN Activations delivered a standout event marketing experience with our custom Button Print Booth. This interactive photo activation let fans take home personalized Sens-themed buttons and 2x6 photo strips—turning game night into a memorable, shareable moment. With branded merch, live printing, and a nod to the night’s game poster, this activation proved how experiential marketing can generate real-time buzz and keepsakes fans actually wear.

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Tamia Mugambi Tamia Mugambi

Here’s Why AI Photo booths Are the Future of Event Engagement

Discover the future of event engagement with AI photo booths. Offering hyper-personalized experiences, AI-powered photo booths transform events into immersive, shareable moments. At the Candy Cane Gala, our AI technology created stunning Renaissance-style portraits, elevating the guest experience. Learn how AI photo booths can enhance branding, boost social media visibility, and provide a competitive edge for your next event in 2025.

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Tamia Mugambi Tamia Mugambi

Why Local Creators Are the Secret Ingredient to Launch Event Success: Tim Horton’s Delivery 

Discover why local creators are the secret ingredient to launch event success. In this blog, we explore how Tim Hortons leveraged influencers to create a buzz around their delivery service launch. By combining immersive experiences, community engagement, and authentic storytelling, Tim Hortons turned a simple announcement into a nationwide celebration. Learn how interactive activations and local influencers amplified their message and made their new offerings unforgettable.

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Tamia Mugambi Tamia Mugambi

The Interactive Tim Hortons Product Launch That Had Toronto Talking

When Tim Hortons entered the flatbread pizza game, they didn’t just announce it, they activated it. MDRN created a custom green screen video booth featuring a branded Vespa, where guests virtually “delivered” pizzas through the streets of Toronto.

This immersive experience blended novelty, branded content, and social shareability, driving buzz around Tim’s Delivery and turning a product launch into a viral moment.

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Tamia Mugambi Tamia Mugambi

How AI is Flipping the Script on Photo & Video Activations at Events

Forget basic photo booths, AI-powered experiences are redefining brand engagement. Whether it's a trade show, gala, or corporate event, AI activations like real-time headshots and interactive group portraits deliver data, content, and social buzz.

They’re scalable, budget-friendly, and built for shareability, turning every guest into a brand ambassador.

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Tamia Mugambi Tamia Mugambi

How Custom Sports Cards Became the MVP at the WestJet x Toronto Blue Jays Game

Discover how custom sports cards stole the spotlight at the WestJet x Toronto Blue Jays game, delivering unforgettable fan engagement. From personalized keepsakes to social sharing buzz, this activation proves why interactive experiences are the ultimate event strategy. Learn how to elevate your brand with our custom photo booth solutions.

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Tamia Mugambi Tamia Mugambi

How AI Can Take Your Next Event to the Next Level

Elevate your events in 2024 with AI-powered activations that captivate, engage, and wow your guests. From personalized guest experiences to custom AI photo booths, advanced technology transforms your event into a memorable, share-worthy occasion. Discover how MDRN Activations brought timeless 1960s glamour to life at the University of Toronto’s ARIA 60th celebration using sleek black-and-white AI-enhanced portraits. Whether it’s a gala, product launch, or corporate event, AI-powered photo booths are the ultimate way to boost engagement and make your brand unforgettable. Let’s create moments that guests will cherish and share!

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Tamia Mugambi Tamia Mugambi

Après Ski Meets Toronto: How We Turned MPI’s Holiday Social Into a Winter Wonderland

Transform your holiday party with an immersive photo booth experience! Discover how MDRN Activations brought cozy Apres Ski vibes to Toronto MPI’s winter social with custom green-screen backdrops, retro postcard overlays, and personalized keepsakes. From snowy mountain vistas to chalet-inspired settings, our photo booths create Instagram-worthy moments that guests will cherish and share. Whether it’s a corporate event or festive gathering, make your celebration unforgettable with interactive, theme-perfect photo activations. Ready to wow your guests? Let’s create your winter wonderland today!

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Tamia Mugambi Tamia Mugambi

Case Study: Xbox Activations at Fan Expo Toronto – Bringing Games to Life with Immersive Experiences

At the Xbox Fan Expo in Toronto, we here at MDRN Activations got the opportunity to create two immersive experiences showcasing the highly anticipated Indiana Jones and Call of Duty: Black Ops 6 games. By transforming a simple photo and video booth into interactive adventures, we gave fans a chance to step into the action. Attendees explored a cave-like setting inspired by Indiana Jones and took on the role of the “redacted soldier” from Call of Duty, capturing shareable content that sparked excitement. These activations drew thousands of participants and amplified buzz around the upcoming releases and Xbox Game Pass.

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Jamie Dorman Jamie Dorman

Bringing Fans to the Forefront With Effective Marketing Strategies

When planning a successful sporting event or video game launch, it is crucial to create buzz and anticipation within the sporting/ gaming community. Marketing to your target audience is key, and what is most important is that it comes across as authentic, thus being effective for maximum ROI.

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